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Becoming Elizabeth Arden:
The Woman Behind the Global Beauty Empire
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Elizabeth Arden deserves her legendary status. Her work and ideas profoundly changed women’s relationship with their bodies. When she said “beauty is power,” Arden meant a healthy woman who felt beautiful could conquer the world! Her life’s goal was to teach women how to achieve the polished, graceful, self-confidence known globally as the “Arden look.” She promoted new skin care methods, emphasized physical movement and a proper diet, and is justifiably known as the marketing genius who skillfully broke the rigid taboo against wearing makeup. Elizabeth Arden created the first luxury destination spa and developed color harmony, a fashion and cosmetics system so influential every other designer copied it. An innovative and ambitious self-made millionaire, she built an international beauty empire. Her Red Door salons attracted celebrities and First Ladies. Elizabeth Arden’s achievements are vast, and they all grew from her passionate belief that every woman could be beautiful.
Reviews
“As beguiling as a day of luxury beauty treatments.”
“The definitive biography of one of the United States’ first businesswomen.”
“The detailed insight into her business practices…intrigues. Beauty buffs will be rapt.”
“A seminal work”
“A rags-to-riches-and-more-riches story”
