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Becoming Elizabeth Arden:
The Woman Behind the Global
Beauty Empire

Before Elizabeth Arden made it fashionable, only prostitutes wore makeup. Arden—a young, poor, uneducated immigrant with a deep passion for beauty and an ambition to match—created a global cosmetics empire and set the beauty standard for the twentieth century. Men mocked her unorthodox business methods, but she became America’s wealthiest female entrepreneur and her many innovations still resonate today.